Joel Canfield and Jerry Kennedy Kick-off Business Heretics with Capsity
Aug. 27th 2009
We are grateful that Joel and Jerry though of us for their first of their Business Heretics series. Canfield and Kennedy describe heresy on their website as:
Heresy is defined as “dissent or deviation from a dominant theory, opinion, or practice; an opinion, doctrine, or practice contrary to generally accepted beliefs or standards”. That’s what you’re going to find here: dissent from the dominant theory that business is only about money, deviation from the practice of treating employees and customers like expendable commodities.
According to Canfield and Kennedy the reason they are spreading the word with Business Heretics is they want more business folks challenging the status quo, more people clasting icons, more upstart thinking in business.
Here is a short clip with highlights of their last visit our space in The Parks.
You can also visit them at http://businessheretics.com


Trevor re How would you save Blockbuster?
8.4 Billion....lol All the niche marketing and fee reductions in the world is not going to convince me to rent movies at a brick and mortar establishment. […]
Eric re How would you save Blockbuster?
BTW Natalie, very interesting idea with the Burn-on-Demand. That would really reduce inventory carrying costs and make logistical issues much easier. However, when the videos were returned, […]
Eric re How would you save Blockbuster?
Excellent thoughts to get the discussion going. As an update, Blockbuster has expanded to out-of-home DVD rental kiosks as well as an online rental platform which delivers […]
Natalie re How would you save Blockbuster?
Some food for thought: Would they be better off with a pricing model that builds volume at lower price points? Media consumption has shifted, and willingness to […]
Eric re How would you save Blockbuster?
Some great points here. I like the broad range of issues that we've looked at here, ranging from the inability to engage the community, right up to […]